Tips for Making Your Own Videos

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Tips for Making Your Own Videos
By: June Bachman ~ 3/9/2016 9:00:00 AM

Recently, as Wendy and I have been out and about, we’ve been asked quite often how small businesses can make their own videos.  As you know, Wendy has been telling everyone that video is a required element for all websites.  Hiring a professional can be extremely expensive for small businesses … so until you’re ready to hire that pro – we suggest making your own short videos.

Create a video that adds value

Your video should help your viewer do something better.

  • Tutorials and demos
  • Provide useful information your audience can put right into practice
  • Show the personalities of your employees

Video Ideas

  • Tell your story.  A great way to get people to care about your brand is to tell them your story.  Your story can be about how the idea for your product or service was conceived and include the process of getting it to market.
  • Demonstrate how the product works.  Seems obvious … but it is often overlooked.  Sometimes we get so focused on marketing the products, we only show the image of the product.  Get specific and show how your customers benefit from using the product.

Adding a video to your landing page can help increase conversions from visitors to sales.  A landing page is where your other marketing efforts are directing your visitors to go.  A clear page where you guide your visitors to take the action you desire - such as fill out a signup form.

As always, as die hard Microsoft supporters, we suggest using Microsoft’s Movie Maker for your video editing needs.  It’s free to download: http://windows.microsoft.com/en-us/windows/get-movie-maker-download

And, if you'd like to learn more ... join us for our free workshop!

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Bellevue, WA 98004 Phone: (425) 519-3580