Search Engine Optimization ... How Does It Work?

How good are you at baking a cake?

One of the easiest ways to understand Search Engine Optimization is to think of Google like a master baker.  There is one secret recipe that contains over two hundred different ingredients for each cake that is baked.  The goal is to bake your cake to match the secret recipe as closely as possible … better than all the other bakers in the world.  If Google is pleased with the quality of the cake you bake, you are rewarded with your cake being showcased in Google’s display case of cakes.

It may sound a little simplified, but when you look at what is Search Engine Optimization – the baking analysis is a great way to wrap your brain around a complex concept.

• Each layer of the cake itself is a web page.  You have the opportunity to make some layers better than other layers.
• Each ingredient represents one of the two hundred variables that Google considers when determining which cake is best.  The better job you do at using all of the ingredients, the better the cake.
• Bake the best cake with the best layers … and your cake layers will land in Google’s display case … the first page of Google.

Search Engine Optimization is much, much more than just baking the biggest cake – it is more than just quantity … it must also be the best quality of cake.  Google measures quality as compared to what searchers are seeking.  It is your job to know what flavor of cake people want.  This is all about quality.

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