Get the Most from Your Keyword Phrases Part 1: Keyword Phrases and How the Search Engines Use Keywords

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Get the Most from Your Keyword Phrases Part 1
By: June Bachman ~ 1/11/2017 9:00:00 AM

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Keyword Phrases and How the Search Engines Use Keywords

Every small business owner wants their website to be found by their potential customers.  Being first on Google or Bing search results may not be your ultimate goal.  However, making it easy for your prospects to find your website should be one of your goals.  Understanding and choosing the best keyword phrases it where you start!

A keyword phrase is two or more words an internet user types into a search engine to find what it is they are seeking.  The search engines use keyword phrases to help match the websites listed in the search results with what they believe the user is trying to find.  Historically, search engine optimizers have focused on finding keywords (and/or keyword phrases) to help websites rank higher in the search engine. 

Over time, however, the search engines have gotten smarter.  In the past we focused on optimizing each web page for one or two keyword phrases.  Today it is important to think in terms of concepts.  The search engines are now able to recognize similar words and phrases, and are no longer just seeking exact matches with your keyword phrases.

A New Way to Think About Keyword Phrases

Over 58% of keywords searched are three words or longer.  This means you should think about your keywords in terms of what is called, “Long-tail Keywords” as opposed to “Broad Keywords”.  A broad keyword would be a single work keyword.  A long-tail keyword phrase would be three or more words long. 

Additionally, taking into consideration how smart the search engines have become, you’ll also want to think of your keyword phrases in terms of concepts and themes.  Think about what synonyms users may think of when searching for the content on your web page.

Remember, Keyword Phrases are tremendously important to your online marketing efforts.  Everything starts with your comprehensive knowledge of what words your potential website visitors and customers will use to find you on the internet.  Keyword Phrases drive your efforts such as:

  • Web page content
  • Blog topics and content
  • Social Media post content
  • Alt tags of the images on your web pages
  • Title and heading tags for each of your web pages
  • File names of your website images
  • Advertising on Facebook or Google

In short … you’re not really ready to begin your Internet Marketing efforts until you have taken the time to research, analyze and organize your keyword phrase strategy.

What’s Yet to Come … Stay Tuned!

Over the next several weeks, our series will explore the process for determining what keyword phrases you should be using to drive as much of the best traffic you can via the search engines to your website.