Why Popups are Dead

bWyse Internet Marketing
The Family-owned Business that Gives A HOOT!
Call Today!
425.885.9976

bWyse Internet Marketing Learning Center Blog

Below you will find a wealth of Internet Marketing information.  Please feel free after reading your selection, to post a comment, or a question ... we love hearing back from our readers!

June Bachman June Bachman

Enter your email address below to receive updates when new blog posts are added!
Search All Blog Posts
Signup for Email Updates
Most Recent Posts
Blog Post Archive Categories
Why Popups are Dead
By: June Bachman ~ 2/3/2017 9:00:00 AM

BWYSEBLOG_NoMorePopups.jpgIn early January Google began penalizing websites that use popups on the mobile versions of their websites.  As always, Google’s primary goal is to create the best user experience possible.  Google recognizes that popups are intrusive for users, and ultimately delay the user from reaching the desired content.  In short, popups provide a poor user experience.

The best advice is to remove any popups that you display on your website, to not display when your site is viewed on a mobile device.

Examples of Popups

Examples of popups that make content less accessible to a user:

  • Displaying  a popup that hides the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.
  • Displaying a standalone popup page that the user has to dismiss before accessing the main content.

Popups That Are OK

  • Popups That Google Will Not Penalize Don’t fret if your popup is one that is required by law, you won’t be penalized.  For example, a website that advertises liquor may require the user to confirm they are older than 21 years. 
  • Popups that occur “on exit”, when a user is leaving your website, also do not trigger the penalty.
  • Websites displayed on PC desktops that use popups are still ok as well, and also will not trigger the penalty.

Let us know if you need any help reorganizing your site to eliminate the user of popups!