What You Should Know About Feeding Spiders
By: Teresa Mitchell, Wendy Ogryzek, June Bachman ~
We, at bWyse, understand that technology, and other “ologies,” can be frightening, even spooky. Optimizing your website can be really scary. “Why?” you ask. One word: Spiders. Haunting spiders that operate under the spell of secret algorithms produced deep in the corporate chambers of the search engines. They crawl through your website at regular intervals, every 4 to 8 weeks. Some spiders excitedly say, “Yahoo!” Others proudly wear the brand of the market leader, “Google.” And there are others who studiously crawl the web for MSN.
Spiders are the primary tool search engines use to rank your website. Spiders determine whether your site is listed on the first page of your customers’ keyword search results. They are industrious and vital to optimizing, or steering customers to, your website. They need sustenance and they prefer a thoughtfully planned, balanced diet.
Relying on algorithms, instead of more familiar navigational tools found in the animal kingdom like sense of smell, instinct or a handheld GPS device, spiders crawl through your website. They are seeking content, relevant content that supports key words embedded in the HTML code of your site. When they find what they are looking for they eat it up and rank your website higher. As mentioned earlier, spiders prefer planned, balanced meals; they are not interested in gorging themselves at your website’s dinner table.
Search engine optimization requires time and commitment and offers no quick rewards. Any company that asserts differently should be suspect and you should approach with skepticism: Brown Recluses surely to be avoided or approached with extreme caution. As they gnaw on your monetary resources, they can do real damage to your site’s ranking. Search engine spiders eat and rank your site in intervals. Brown Recluses promise near instantaneous results. For example, if you hire a Brown Recluse to optimize your site the search engine spiders might find a new blog page on your site that didn’t exist when they crawled through 6 weeks ago and it has 2208 blog entries they gorge themselves on. They get an upset tummy that they soothe with the TUMS® of search engine optimization: they actually rank your site lower than when they dropped into your new blog. Spiders expect to find a new page or new content to nibble on. A new blog page added five weeks ago with 10 postings would be considered the norm, a healthy spider meal in balanced proportions served over time.
Think of yourself as a dietitian for spiders. Spiders enjoy a variety of food groups. They eat keywords, incoming links, relevant articles, blogs, newsletters and industry statistics -- the carbs, fats, proteins and vitamins of a spider diet. As individual efforts they are healthy noon-time spider snacks and collectively are a well balanced diet that will, over time, get your website ranked higher than your competitors. If you need help developing a plan to feed spiders, bWyse has professional spider dietitians on staff to assist you in spider meal planning. bWyse offers a full range of search engine optimization services: how to do-it-yourself advice to developing and implementing a comprehensive plan for optimizing your website.
To effectively optimize your website you need a plan to feed the spiders at regular intervals. You need a plan that you can commit to and execute over time. For example, bWyse can add a blog page to your website that provides you with opportunities to expand relevant content, create linking opportunities and distinguish yourself as the expert in your industry. While a blog with one posting will NOT provide the sustenance the spiders require, a commitment on your part to post to your blog in regular intervals will increase your site’s ranking in keyword searches. Start planning a thoughtful spider diet that you can commit to. Well fed spiders optimize your website. Well fed spiders lure traffic and customers to your site. Viva la spiders.