Pinterest`s Promoted Pins

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Pinterest`s Promoted Pins
By: June Bachman ~ 9/1/2014 9:00:00 AM

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Have you heard about Pinterest’s Promoted Pins?  It’s an advertising platform where Pinterest Business Pages can pay to promote their pins to a specific demographic.

 

Pinterest began offering the Promoted Pins functionality last May to a selected group of large brands.  Now, you can request to be added to the wait list to receive this functionality too.  https://business.pinterest.com/en/promoted-pins

 

Promoted Pins work just like regular pins, but also have a “promoted” label that links where user can click to learn more about the promotion.  Promoted Pins work on a pay-per-click basis … advertisers are charged as user click on the promoted pins.

 

Pinterest users with a business account will be able to:

  • pick their best performing pins
  • choose a target audience
  • promote the pin to drive increased traffic to web pages

 

If your niche market includes women … Wendy and I strongly suggest signing up to test out the new Promoted Pins feature!  We think this new feature is going to be a great benefit for small business’ online marketing strategies!