Like we've said many times before ... your website content is one of the most important variables that search engines look at when deciding where to rank your website. We decided to share with you some questions that we are often asked about content ... as well as the answers. We hope this will serve as your inspiration to refresh and update your website content.
Search engines, Bing, Yahoo, Google, want to deliver the freshest, most relevant content to their users . . . also known as your customers.
So when you customers type in your keywords to the search bar of Bing, Google or Yahoo's homepage, to win the hearts and minds of the searcher, the search engines are going to rank the freshest, most recent content higher than old, dated content.
Add Fresh Content
Profile Something or Someone
Move all of your existing text down to create a place, above the fold to profile a success.
What do you mean above the fold?
Above the fold is the space on a webpage that is visible on a monitor without scrolling down to see more.
For a little inspiration:
Where is your business located?
We are centrally located on the Eastside of Seattle, in Kirkland. We serve Bellevue, Bothell, Woodinville, Kirkland, Lake City, Montlake, Redmond, Carnation, Fall City and Issaquah.
Here are 3!
Images tell stories, they illustrate who you are and what you do. They speak to your customer's in ways that words don't.
First, understand your About Us page really isn't about you . . . it's about what you know, the experiences that you have accumulated and the resources at your disposal that solve your customers' problems. Write exactly what makes you suited to solve your customers' problems!
Let's say you are college educated and sell widgets to small business owners . . . that's great, if how you say you are college educated and how you share that experience helps your customers. Here's an example of how to make who you are be more about your customers (than about you)!
Supporting an advanced widget engineering degree is a ten year career in widget supply chain management. My education and management experience helps my clients in making just-in-time ordering decisions which streamlines their inventory management expenses. My education saves my customer's money!
Be transparent. It's fine to provide the abridged version, even the cliff note version of who you are . . . though it should give a few little morsels about you and your life.
Here is a little sample . . . it paints a picture without offering specifics:
With her husband Mike, her dog Edward R. Beagle and her horse Socks Mitchell, Agent 99 lives in a small house that sits on a knoll that overlooks the fruits of the Yakima Valley -- a place with no cable, where your neighbors know your name and bake you a "welcome to the neighborhood cake" when you move in. Corporate headquarters is the garage and board meetings take place around the dining room table.
Because it's how you earn your living as a small business - you don't just sell things or provide services, you solve your customers' problems.
Writing your content from the perspective of how you solve your customers' problems will make your content so much more appealing to the reader. When they read your website - they will say to themselves, "Hey, they're talking about ME! They can help ME!" Then your readers will take the next steps you define for them - such as pick up the phone to give you a call.
Yes? . . . fantastic! Send them on over . . . We have solutions!