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June Bachman June Bachman

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A Bit About Keywords
By: June Bachman ~ 2/6/2012 4:45:00 PM

If you’ve taken one of Wendy’s workshops, or read some of our blog posts, then you know how very important keyword phrases are regarding your website.  A keyword, or keyword phrase, are the words that visitors to your website might use to find your website.  The corollary is Search Engines use those same keyword phrases to determine which websites will rank high on the search engine results pages.

Although it may sound reasonably straight forward, there are a few things to keep in mind when selecting keyword phrases for your website.

Make sure you are using keyword phrases to get the best bang for your buck.
Years ago Wendy and I met with a local chiropractor about Search Engine Optimization.  He was so thrilled that his website was found for the keyword phrase “chiropractic care”.  We suggested that he would actually get much better results if he used the phrase “chiropractor”.  When we did our research we discovered that absolutely no one was searching on the phrase “chiropractic care”.  In other words, what good is it to be first on a search results page, if no one ever searches on that term? 

Always consider the number of other websites also vying for ranking with the same keyword phrase.
Keep in mind that single keywords and popular keyword phrases will always have millions of other websites also trying to be ranked on the first page of Google or Bing.  If you are going to compete for ranking with a popular keyword phrase, ask yourself first?

  • Do I really have enough inbound links to my web page to be competitive for that keyword phrase?
  • How many in bound links to my competitors have?
  • Do I have enough relevant content on my web page to support using that keyword phrase?

If the answers to the above questions don’t reflect your website as ready to compete, start small instead.  Search for keyword phrases that have less competition.  Use a few different words on different web pages to expand your overall reach.

Visit our blog tomorrow … for Part II of our discussion about Keywords!