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Below you will find a wealth of Internet Marketing information.  Please feel free after reading your selection, to post a comment, or a question ... we love hearing back from our readers!

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Local Search Continues to Grow
By: June Bachman ~ 1/29/2013 4:49:00 PM

The Yellow Pages recently released statistics about the most popular searches conducted during 2012.  One thing is certain, local search is gaining in popularity.  Yellow Pages experienced over 350,000 more local searches per day during 2012, than during the previous year.

The top ten search categories for 2012 are:

  • Restaurants
  • Financial Services
  • Auto Repair & Service
  • Beauty Services
  • Physicians & Surgeons
  • Real Estate
  • Automobile Parts & Supplies
  • Building Contractors
  • Legal Services
  • Lodging

Are you in one of these industries?  If so Ö whatís the state of your local search strategy?  If you are in one of these industries, and havenít done so already, itís time to ensure your local search strategy is working for you.

Additionally, last year searches conducted on mobile devices increased over 30%.  Have you checked to see how your website displays on a mobile device?  If not, check out the site:   It may be time to make some updates and changes to ensure your site works on mobile devices as well.

The top search categories that saw the greatest growth in mobile search last year were:

  • Industrial Manufacturing 105%
  • Party Planning 94%
  • Medical Services 85%
  • Maintenance & Cleaning Services 71%
  • Dentists 71%
  • Building Contractors 62%
  • Physicians & Surgeons 51%
  • Legal Services 35%
  • Moving & Storage 34%

The upshot is Ö a local search strategy is an important part of your overall Internet marketing plan.  And, a mobile strategy canít be ignored either.