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Instagram Advertising
By: June Bachman ~ 6/8/2016 9:00:00 AM

BWYSEBLOG_Instagram.jpgWendy and I are tremendous advocates for Social Media platforms that support our client’s business goals.  Instagram is one of those platforms … which works great for a number of our clients.  However, for Wendy and I (Windows Phone Users) we’ve yet to find a great app that will allow us to use this platform on a regular basis.

Never the less … for those Instagram users out there … You may wish to consider advertising via Instagram.  Instagram’s user base has grown considerably; as of six months ago, it reached more than 400 million active monthly users worldwide, surpassing Twitter.  Additionally, research has shown that ads run on Instagram boast nearly 3% higher ad recall … which means people are slightly more impacted by ads they view on Instagram.

Small businesses should look at Instagram as a way to promote their products and services because:

  • Anyone can advertise.
  • Audience targeting uses Facebook’s vast user data to target specific audiences. 
  • Unobtrusive ads, since Instagram ads look just like any other shared image.
  • Audience engagement is extremely easy.  After an ad gets published, businesses can respond to comments from users, allowing interaction with the audience.