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Introduction to 16 Do-it-yourself Website Marketing Tips Series

Here it is, straight up! Doing business in a down economy is NO time to retreat from a marketing plan. If you need more convincing pick up any newspaper and read it.

NOW is the time to begin implementing the strategies we wrote the book on. You need to aggressively pursue every low or no cost opportunity available to you to market your website.

For each of the 16 weeks that follow we will introduce you to one step you can take to market your website for little or no investment, except your time. For a full discussion on how-to implement each step see 16 Ways You Can Market Your Website.

Our goals for this series of posts is to inspire you to:

• Reconnect with the unlimited potential of your website!
• Realign with the goals of your website.
• View every interaction with every product or service you sell and the clients you sell to as a source of inspiration for marketing your website.
• Expand your knowledge and understanding of eMarketing.
• Objectively determine how the content of your website supports or detracts from your goals.
• Ask for the help you need to achieve your goals.

Without further ado and with the above goals in mind, here is a snapshot of one of 16 Ways You Can Market Your Website!

Content is Royalty!

It doesn't matter what you call it -- King, Queen or Prince of Website Ranking -- what is important is that you understand that content -- text, images, video -- is the single most important variable in determining what the search engines do with your website. Categorize it as irrelevant, unimportant and unworthy or rank it high, rate it excellent and include it in the top thirty results of a keyword search!

Content wields royal power and deserves your attention and your respect for how it can:

• Drive visitors to your site.
• Plant the seeds of a trust-based relationship with your clients to flourish.
• Increase your credibility.
• Brand you as the expert.
• Get your most important message read by your site visitors.
• Improve your site's ranking.
• Expand the reach of your market.

Now is not the time to retreat into your castle and build a moat around your website.

Now is the time to open the castle to visitors, invite them in with compelling copy and dish out the respect that the content of your website deserves.

We are here to serve you and support your online marketing efforts! If questions arise please contact us at June@bWyse.com , Wendy@bWyse.com or 425-885-9976.

16 Ways to Market Your Website
6 Steps to Convert Visitors Into Buyers

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