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June Bachman June Bachman

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Facebook Timeline Features Overview
By: June Bachman ~ 3/6/2012 10:30:00 AM

 

By now you’ve heard the announcement made last week that all Facebook Business Pages will be converted to the timeline layout by the end of the month.  Wendy, who’s been a hard-core resister to the timeline change on the profile accounts, just sighed and said, “Here we go again!  Another major Facebook change…”  Well, at least this time Facebook is trying to give everyone some notice.  The last time Facebook implemented a major design change, we discovered it literally during one of our Facebook workshops.  Talk about learning new things on the fly!!

Join Us this Thursday
at our Business Networking Meeting

Facebook Timeline Overview
FREE!

I, on the other hand, am very excited about the new changes.  Although it is an adjustment for every business that works their business Page, the new features and functions are designed to help businesses better engage with their community.  And, even though it may seem like there are a lot of restrictions and limitations, these new features actually afford businesses the opportunity to extend their brand through design customizations they couldn’t do on Facebook before.

Check out the bWyse Internet Marketing Page … and while you’re there, we’d love it if you LIKED our page as well!  Here is a brief list of some of the new features:

  • Cover Photo – The large image displayed at the top of your Page is a terrific opportunity to draw your audience in with an engaging image.  Just be sure to follow Facebook’s rules about what you can’t display in this space.
  • Profile Picture – Gone are the long profile images, so be sure to use your logo in this space.
    Pinned Post – You can now pin a post to the top of your news feed for up to seven days.  This is a terrific way to advertise an upcoming event.
  • Views and Apps – Gone are the menu tabs under your profile picture.  Instead there are up to twelve menu boxes to display your other pages and apps.  Photos will always be in the first spot, but you can arrange the others in the order you want.  And, better yet, you can create custom images as well.
  • Friend Activity – Facebook is committed to helping you engage your audience.  With the new friend activity section, visitors to your Page will immediate see how their friends engage with your Page.  This is a strong strategy for encouraging further engagement.
  • Post in the Past – Another feature allows you to change the date of your posts.  You can now post updates that occurred in the past.
  • New Admin Panel – Facebook created a new administration panel to make viewing notifications, responding to message, viewing insights and editing page content easier.

If you are interested in some help with updating your Facebook Page, consider attending Wendy’s next workshop series on Facebook Pages, beginning April 7th.