Losing Likes on Your Facebook Brand Page?
By: June Bachman ~
10/1/2012 9:00:00 AM
Have you noticed the LIKES on your Facebook Brand Page have been dropping? Well, there’s no reason to let your self-esteem take a hit … Facebook has just been doing some housekeeping lately.
Facebook is deleting fake likes. These are likes that were created by malware, fake accounts, duplicate accounts or hacked accounts. At the end of the day, we think it is a good thing. After all, the best “fans” or likes, are those from real people who are truly interested in your brand, products or services. Additional benefits include:
- A more accurate representation of the popularity of your page
- Potentially more engagement by the fans that remain and interact with your page
Facebook’s goal is to improve the overall integrity of it platform. Facebook has always been based on “real identities” for both personal users as well as business brands. Authenticity is important to Facebook.
It is certainly something of which to be aware … but not worthy of worry. Facebook predicts less that 1% of likes will be removed from any brand page.