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People Talking About This (PTAT) is an important metric because it provides you feedback regarding how much your fans are interacting with you via your Facebook Fan Page. The more your fans interact and engage with your page, the more your reach extends beyond just your fans and includes the friends of your fans.
Weekly Total Reach (WTR) is the Facebook metric that tells you how many users have really seen your content in the past seven days. This is an important metric as well, because in order to engage or interact with you and your business via Facebook, users need to see your content first.
Total reach is a more accurate representation of your fan base. You may have 5000 fans, but if only 200 are reached, you’re communicating with fewer fans then you may realize.