FREE WORKSHOP - How YOU Can Create Videos for Your Business

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Below you will find a wealth of Internet Marketing information.  Please feel free after reading your selection, to post a comment, or a question ... we love hearing back from our readers!

FREE WORKSHOP - How YOU Can Create Videos for Your Business
By: June Bachman ~ 2/21/2018 9:00:00 AM

Recently, as Wendy and I have been out and about, we’ve been asked quite often how small businesses can make their own videos.  As you know, Wendy has been telling everyone that video is a required element for all websites.  Hiring a professional can be extremely expensive for small businesses … so until you’re ready to hire that pro – we suggest making your own short videos.

Create a video that adds value

Your video should help your viewer do something better.

  • Tutorials and demos
  • Provide useful information your audience can put right into practice
  • Show the personalities of your employees

Video Ideas

  • Tell your story.  A great way to get people to care about your brand is to tell them your story.  Your story can be about how the idea for your product or service was conceived and include the process of getting it to market.
  • Demonstrate how the product works.  Seems obvious … but it is often overlooked.  Sometimes we get so focused on marketing the products, we only show the image of the product.  Get specific and show how your customers benefit from using the product.

Adding a video to your landing page can help increase conversions from visitors to sales.  A landing page is where your other marketing efforts are directing your visitors to go.  A clear page where you guide your visitors to take the action you desire - such as fill out a signup form.

As always, as die hard Microsoft supporters, we suggest using Microsoft’s Movie Maker for your video editing needs.  It’s free to download: http://windows.microsoft.com/en-us/windows/get-movie-maker-download

And, if you'd like to learn more ... join us for our free workshop!

How YOU Can Create Videos for Your Business
TUESDAY - February 27th, 2018 10:00 m - 11:30 am 
Microsoft Store at Microsoft Store at University Village 
2624 NE University Village St, Seattle, WA 98105


Optimizing Your YouTube Videos
By: June Bachman ~ 2/17/2018 9:00:00 AM

BWYSEBLOG_YouTube.jpgEvery business should have videos on their website.  Additionally, every small business should have their own YouTube channel where they store their collection of videos.  Videos are one of the most effective content mediums used on the internet.

  • Nearly ALL internet users believe watching videos about products is very helpful when making purchasing decisions.
  • Nearly HALF of all internet users will take action after watching a video.
  • Nearly 75% of all B2B small businesses claim a positive ROI from the videos on their website.

More than 100 hours of video are uploaded to YouTube EVERY MINUTE.  How do you make sure that your videos not only stand out … but are found in the first place?  Here are a few strategies to employ the next time you upload your video to YouTube:

  • Write a title that contains your keyword phrases.
  • Use these same keyword phrases in the tags you set for the video.
  • Ensure your YouTube Channel profile is complete. 
  • Add your company name to your channel title, use your logo as your profile image. 
  • Include a short bio about your company.
  • Include a call to action in the description of your video. 
  • You can also use the annotation feature to include a call to action as well. 
  • A call to action can be as simple as just asking viewers to share the video.
  • Create a transcript of the video and include it with the video upload.  Google indexes all transcript files.

Following these basic steps will help your video be found – and will help you reach a wider audience!

And, if you'd like to learn more ... join us for our free workshop!

How YOU Can Create Videos for Your Business
TUESDAY - February 27th, 2018 10:00 m - 11:30 am 
Microsoft Store at Microsoft Store at University Village 
2624 NE University Village St, Seattle, WA 98105