Annual Social Media Audit - Part 3 - (Re)-Define Your Audience

Having a clear Social Media Marketing strategy as you move into the New Year is extremely important.  The best place to begin with your upcoming plan is to first evaluate what's currently working … Your opportunities for improvements.

This five part series will help you audit, assess and analyze your existing Social Media Marketing strategy, so you can hit the ground with improvements at the beginning of 2018!  A Social Media audit will provide you with an overview of how well your selected channels, tools, target audiences, and overall efforts are working to support your Social Media goals and objectives.

Click here to read Annual Social Media Audit Part 1

Click here to read Annual Social Media Audit Part 2

(Re)-Define Your Audience

Hopefully, when you began your Social Media Strategy you used your marketing demographics to define your desired audiences.  This is an opportunity to take a look at your audience to determine the characteristics of your followers - for each of your Social Media channels.

• Most Social Media channels provide some form of analytics or insights to help you understand the demographics of your audience.  Review each one to be able to compare and contrast the similarities and differences between your audiences.
• Ensure you are targeting your niche' markets on each Social Media channel.  

Ask Yourself ...

• Are you attracting your target market as followers on all of your Social Media channels?
• Are you following the best people, liking and engaging with the best business pages?
• Have you joined the best groups for your business?
• Do you have an easy way to consistently manage all of the connections for your business?
• Do you post your updates when you audience is online?
• Do you regularly re-post content from your industry influencers?

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Last year, Facebook added a new feature to enhance your cover images … VIDEO! To check out an example of a cover video visit the bWyse Facebook page!

Facebook’s goal is to make your business page more engaging and interactive for your users. Adding a video cover helps you spotlight your content and drive more action from your Facebook visitors.

You will be able to upload a video, in the same manner that you upload a new cover image. The video plays automatically, and the user will be able to turn on the muted sound if/as desired.

Your Cover Video should be at least 820 pixels by 312 pixels in order to fit into the cover image of your Facebook page; but the recommended size is 820 pixels by 462 pixels. The video must be between 20 and 90 seconds long. The video will be looped for continuous play. The video format should be MP4.

If you would like to have a cover video made for your Facebook page, just give Wendy a call!

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TUESDAY - November 27th, 2018 
10:00 am to 11:30 am 
Microsoft Store at University Village 
2624 NE University Village Street Seattle

You can transform your blog into a search engine friendly traffic generator.  Join Wendy and June of bWyse to learn all the nitty-gritty details of blogging.  RSVP to attend our FREE workshop and learn the raw truth about how to blog, what to blog and why you should blog.  Bring your questions for a fun and entertaining, informative hour.

At the end of our edutainment workshop you will:  

• Know how to get your blog started.  
• Have a plan to create your publishing schedule.  
• Be motivated and inspired to keep it going.  
• Understand how to promote your blog.  
• Know how to write engaging content.  
• Be able to get more traffic to your blog.
• BONUS – Blog topics to get you started!  

You know you should be blogging - right? Learn how to get started & the next steps to drive even more traffic to your website.  Great Blogging Strategies & How To's.  This class will share the answers with you.

For More Information and To RSVP - Email: info@bWyse.com or call (425) 885-9976

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