With the continued growth of community building and online conversations through social media networks, it is increasingly more important to ensure you are listening to what's being said about you and your business. Today's business environment requires you to not only know what's being said, but also how other respond, for a few reasons.
An easy way to listen regularly is to set up Google Alerts. Google will send you an email when they find results that match your keyword search phrase. It's like running a Google search, but they do it for you and only email you with new results. You can stay on top of web pages, newspaper article or even blogs that mention your keyword search phrase.
Some tips to keep in mind when you are setting up your keyword search terms include:
Post a comment to let us know what you are tracking and how it helps your marketing efforts!