Having a clear Social Media Marketing strategy is extremely important. The best place to begin with your upcoming plan is to first evaluate what's currently working … Your opportunities for improvements.
This five part series will help you audit, assess and analyze your existing Social Media Marketing strategy, so you can hit the ground with improvements! A Social Media audit will provide you with an overview of how well your selected channels, tools, target audiences, and overall efforts are working to support your Social Media goals and objectives.
It is important to begin with a baseline of your Social Media channels today.
Make a list of ALL of your Social Media accounts and for each account, take a snapshot of your activity status: