Marketing: How to Grow Your Business - Part 4: Facebook Ads - A Few Tips

View Previous Parts:

• Marketing: How to Grow Your Business - Part 1: Who Buys Your Stuff?
• Marketing: How to Grow Your Business - Part 2: Why Choose You?
• Marketing: How to Grow Your Business - Part 3: What Should You Offer?

Now that you've worked hard to identify your target niche market, and also 'what' you are going to offer, it's time to setup your Facebook Ads.  Here are a few ideas to consider ...

AD STRATEGIES, TECHNIQUES AND TIPS

• Match Your Ads to Your Goals
  • Getting more sales on your website
  • Getting people into your store
  • Getting the word out about your business
• Start with a simple boost of a page post
  • Boosting the content you share on your page is a great way to get started with advertising on Facebook.
  • You can target different audiences every few days, at different days and times every week, and then go into Ads Manager to see what’s working.
  • In a short amount of time, you’ll be learning a lot about your audience.
• Start with a modest budget
  • You can get started advertising on Facebook with any amount you want.
  • Small budgets can begin to show real results, especially when you test different strategies against your objectives, such as different images or copy.
  • And if you have a physical location, you can create offers so your customers will come into your store telling you they saw the offer on Facebook.
• Focus on using good images
  • Eye-catching images that are unique and relevant to your products and services are a big driver in creating compelling ads.
  • Pay attention to image quality and colors that stand out in News Feed, as well as keeping text to less than 20 percent of your image.
  • Again, like every other aspect of your ad strategy, you’re going to want to test different approaches
  • If you don’t have high-quality images, try using some of the professional stock images that Facebook provides. They’re free, and can help make your ads look a lot better.
• Experiment with different targeting options
  • When you run ads on Facebook, you can reach all kinds of different audiences. The most important thing is to find the audiences that are the most relevant to your business and deliver messages to them that are meaningful to them and to your business.
  • Any small business owner is going to know their customers, so it just becomes a matter of matching those customers with audiences on Facebook.
  • Once you become comfortable with that process and want to move to the next level, you can even use your existing customer lists to reach those customers on Facebook using custom audiences.

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