Last week Facebook announced Facebook Shop and Instagram Shop – new product catalogs that businesses can offer to shoppers to make purchased directly through both Facebook and Instagram Apps! Facebook’s goal is to help businesses more easily connect with shoppers and help them benefit from more online sales. Additionally, Facebook is making these Shops free to businesses through the end of 2020.
Facebook Shop makes it very easy for businesses to set up an online store that their customers can access both via Facebook and Instagram. All a business needs to do is create a catalogue and add their products. The “shop” will appear on a business’s Facebook page and/or on the business’s Instagram profile. Additionally, the shop items can also be discovered through stories and ads. Businesses can choose to sell their items directly through Facebook and Instagram, or direct customers to their website to complete the purchases!
Let us know if you have questions about how to go about setting up a Shop on Instagram or Facebook! We’d love to help out.