Since 2010, Pinterest has been a go-to visual social media site. Dominated by women with over 320 million active users, Pinterest users save, share and pin images to their boards. 71% of users are women between the ages of 25 - 54. This is the same demographic that makes 80% of all buying decisions in US households! In short, if your target marketing niche includes women, then you’ll want to boost up your Pinterest strategy!
Here are a few suggestions and recommendations to consider:
Be sure to include your business name and product brand names in your Pinterest Business Profile. Additionally, include a link back to your website. When you pin your products and services, write a comprehensive description, and explain the benefit. Don’t forget to include a call to action as well.
Make it easy for your website visitors to pin the images from your website directly to their pin boards. The PinIt button appears when a user mouses over an image on your website.
Great content that is pinned and repined by others is generally helpful and actionable. People will discover, share and save great ideas. This is yet another great reason to have superb images on your website.
Many people use Pinterest from their mobile devices and smart phones. Subsequently, longer, vertical images perform better on Pinterest. Vertical image on Pinterest must be at least 600 pixel wide and 900 pixels tall.