A good Call to Action is very important. The call to action tells your users what you want them to do next. Taking the time to fashion strong calls to action will result in better lead generation on your website.
Here are just a few suggestions to consider using throughout your website:
Get Started – This call to action speaks to the users sense of instant gratification.
Learn More – Everyone has a desire for more information. Learn more is better than “read more”, since read more implies the effort the user will need to expend.
Get It Now – Adding words like “now” or “today” create a sense of urgency that encourage the user to take the desired action right away.
Free Trial – Any call to action that uses the word “Free” will appeal to your risk-adverse users.
Subscribe Now – This is a great call to action, because it ensures your users will be coming back for more on a regular basis.
Are you doing everything you can with the calls to action on your website pages? If not … give Wendy a call – she’d love to help!