Blog Review Checklist
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If you have ever attended one of our webinars or workshops, Wendy has tried to drill into your head the extreme importance of having a blog as part of your website. That being said, of course you took her advice and have begun to blog! So, now it is a great time to take a look at your blog to determine the improvements you can make.
Take a fresh look at your blog. Is your blog designed to speak to your target audience? Readers make quick judgements regarding if they like your blog, based on the design, look and feel. Do you make readers feel welcome, and that they have arrived at the perfect place to learn what they are seeking?
Things to check include:
Difficult to use, or hard to find what users want on a blog is a quick way to lose readers. Double check to make sure your blog is easy to navigate for all readers. Have your teenage nephew or grandma take a look to see if they can easily navigate around your blog page.
Things to check include:
Be honest ... are you posting regularly to your blog? If you are still new to blogging, set a realistic goal such as once per week. You really do want to get your routine up to once per week. Also, Google is all about the quality of your blog posts. Be sure you are offering useful, educational information on your blog.
Things to check include:
After you've completed your audit, set a few new goals to implement in the coming months. Putting effort into improving your blog will result in the growth of your community as well as the overall growth of your business.
